Innovative technology solutions
summary
- BigBrother analytics algorithm is capable to crawl the most visited websites in Egypt and where most digital ADs are
- Our technology is capable to defferntiate ADs from puplisher content
- The system grabs the ADs eith its meta data , landing pages , etc
- Then the BigBrother algorithm will give accurate estimate for different compaigns KPI's
- BigBrother scanner will allow subscriber through its friendly dashboard to learn eveything about historical and current digital compaigns in Egypt and filter them by :
- Industry
- Brand
- Products
- Puplisher category
- Puplisher
Everything you need in one platform
- Which industry investing heavily in digital ADs
- Which competitor in your pool is playing smartly in terms of digital ADs ? and where ?
- Who is the top puplisher , and where to put your ADs in each puplisher ?
- What is each competitor ADs weighting ?
- How can each clint analyze the digital ADs versus the competitor
- The ADs can perform live analytics and advanced filters on the collected data .
Methodology
This tool scans portals (140 portals) / (Twenty times per day) and automatically detect ads and capture it and its meta data like:
- Image
- Landing page
- Ad Size
- Ad Type
- Puplisher
Store the collected data and apply analytics like comparison between two brands or two industries performance. Measure the performance based on impressions and spending.
